Mack Hill Marketing: Improve Your Voice Notes

Part 02

The full guide

People buying paving or cleaning work are mainly trying to reduce risk before they spend money. A voice note that answers these points doubles as an answer to the objections a future customer would otherwise raise before requesting a quote. Tap any point for examples. Most jobs won't need all of them.

01Where was the job?

Town/area (not full address) and property type: detached, terrace, bungalow, etc.

"This was in Sandbach, on a detached house with an older block-paved driveway."

02What was the problem?

This is what a future customer will be searching for.

Black spots, thick moss, slippery algae, oil stains
Weeds growing through joints
Drainage problems, uneven paving
Customer just wanted a modern look

03What surface was it?

Customers want reassurance you work on their specific material.

Block paving, Indian sandstone, porcelain, concrete slabs
Resin, tarmac, brick, composite decking

04What did you actually do?

Explain the process, not just the outcome.

If it was a cleaning job

Weed removal, moss treatment
Pressure washing or soft washing
Re-sanding, sealing, oil stain treatment

If it was a paving/install job

Excavation, sub-base, drainage
Edging, laying, jointing

05Any difficult problems?

This is what builds expertise in a customer's eyes.

Deep black lichen, heavy oil stains
Poor drainage, restricted access
Existing concrete underneath, tree roots, uneven ground

06How did you protect the property?

Rarely shown by other contractors, so it builds real trust when you say it.

Covered plants, protected walls, controlled pressure
Managed wastewater, kept neighbouring property clean
Avoided damaging pointing

07Before vs after

Name the transformation specifically.

"The driveway had years of black lichen and moss. After treatment and cleaning the original colour came back and all the joints were re-sanded."

08Materials or products used

Only if relevant. Brand names add credibility.

e.g. Marshalls, Brett, Tobermore, Kandla sandstone, SmartSeal, kiln-dried sand

09Time taken

People always ask this. Half a day, one day, three days, a two-week project, whatever it was.

10Why was this the right solution?

Explain the benefit, not just the choice.

"We recommended porcelain because it's easier to maintain." / "The customer chose composite decking because it doesn't need annual staining."

11Answer the questions customers always ask

Work these in naturally where they apply:

Did you use the customer's water, or bring your own?
Does the price include re-sanding or sealing?
Can you remove black spots? Will they come back?
Are you insured? Do you guarantee your work?

12Finish with a takeaway

End with a bit of advice. It's what makes the post useful to someone who hasn't hired you yet.

"If your patio has black lichen like this one, pressure washing alone usually won't remove it. It needs the correct treatment first, otherwise the marks quickly return."

Quick version: cleaning jobs only

Where was the job? → What surface? → What problem did it have? → What process/products were used? → Any challenges? → How was the property protected? → What transformed the most? → How long did it take? → Was it re-sanded or sealed? → Why should someone with the same problem choose this?